The Story Behind Trap Links Golf

For as long as I can remember, golf has been a part of my life. I first picked up a club at the age of 12, back in 2001, and it didn’t take long for the bug to bite hard. I became a full-blown golf nerd almost overnight—obsessed not just with playing, but with everything surrounding the game. I would spend hours researching equipment, studying what the tour pros were gaming, and keeping an eye on what they were wearing.

Back then, golf fashion had a real spark. The early 2000s were a vibrant time, with bold styles hitting the fairways. Ian Poulter’s wild trousers were making headlines, and brands like Galvin Green and J. Lindeberg were setting the standard for what it meant to look sharp on the course. Looking the part was almost as important as playing the part, and I loved every bit of it.

As I got older, life pulled me in different directions. By the time I hit 18, golf had faded into the background. I stopped playing, but the game was never really out of my system—it was just waiting for the right time to come back.

It took almost a decade & that time came in 2018. A good friend of mine was getting into golf, and it pulled me back into the game little by little. Before I knew it, the passion was reignited. Within a year, I was traveling across the UK and even heading to Europe for golf trips. My love for the game was stronger than ever.

Working at FedEx gave me a few chances to attend PGA events, and being around that world only fueled the fire. Meanwhile, I was gaining valuable experience in the e-commerce and fashion industries, watching brands grow from ideas into household names. I was learning how the game behind the game was played.

In September 2022, life threw us the greatest gift—our son "Rory" was born seven weeks early, an unexpected but beautiful arrival. Around this time, my golf obsession reached an all-time high. Golf was not just a hobby anymore; it was woven into who I was.

By early 2023, the idea for Trap Links Golf was born.

I wanted to create something that blended the best of both worlds: the timeless, traditional elements of golf fashion, paired with a modern edge that today’s players could get excited about. Trap Links would stand for honoring the game's roots while pushing it forward.

We spent over a year perfecting our first collection—sourcing the right fabrics, choosing the perfect color palettes, and nailing down the fits. Our factory partners are the same ones trusted by top-tier brands like Peter Millar, J. Lindeberg, and Rhoback. Quality was never going to be an afterthought; it was the foundation.

Now, as we prepare to launch our first collection in April 2025, it feels surreal to look back on the journey. Trap Links Golf isn't just a brand—it’s the culmination of a lifetime of passion, a love letter to the game that has given me so much.

And this is just the beginning.